Use
the Tokens.

Your company is handing you tens of thousands of dollars worth of AI tokens. Maybe more.

Do you know how to get the most out of them?

Most people don't. Not because they lack the ability, but because they're still treating AI like a metered utility - something to sip carefully, in case someone upstairs notices the bill.

If you're hesitating, you're already behind.

I watch it happen every week. An engineer gets access to a frontier model with a generous budget, runs a few careful prompts, gets a decent answer, and stops. The token counter barely moved.

The work barely moved either.

That caution feels responsible. It isn't. The cost of the tokens you didn't spend is invisible - it shows up as the approach you never explored, the analysis you never ran, the week spent doing manually what should have taken an afternoon.

Unused capacity is the most expensive line item nobody reports.

Spending tokens isn't the goal. Spending them deliberately is. Use them to:

Notice what's on that list. Not "write my emails." Not "summarize this document." Those are fine. They're also table stakes.

Running three approaches in parallel and keeping the best one used to be a luxury reserved for the most important problems. Now it's a Tuesday. Depth of analysis that used to take a week of focus now fits inside a morning. That's not doing the old job faster. That's a different job description.

Here's the leadership angle, because there is one.

When usage reports land on my desk, the number that worries me is never the highest one. It's the lowest one.

Heavy users are learning. Every wasted token teaches them something about where the models are strong, where they break, and where the leverage lives. That education compounds - and it's a bargain at the price.